Imagine what would occur if the Louvre decided to exhibit Leonardo da Vinci’s Mona Lisa in Vancouver.
First, the French museum would have to ensure safe transport of a masterpiece worth several hundred million dollars. Secondly, the Louvre would demand that the exhibitor maintain a precise temperature to avoid damaging the painting. Next, a great deal of time and effort would go into determining the lighting. Sufficient security would be necessary to prevent a major heist. There would also be some hefty insurance bills.
Now, consider if the Mona Lisa or other landmark works of art—such as Johannes Vermeer’s The Milkmaid or Salvador Dali’s The Persistence of Memory—could be shown in Vancouver without all these expenses?
A Taiwanese company hopes to make this possible. AUO Corporation has developed world-leading Advanced Reflectionless Technology, also known as A.R.T. It enables paintings to be exhibited digitally with stunning realism—at twice the resolution of its closest competitor.
On Friday (September 8) from 2 to 4 p.m., the Museum of Vancouver will host a demonstration of the reflectionless technology for exhibitors and curators.
Museum of Vancouver CEO Mauro Vescera told Pancouver that he sees potential for incorporating A.R.T. into exhibitions and educational programming. In the same interview, he revealed that he plans to ask his own questions at the event.
“It remains to be seen how much we utilize it and how we utilize it,” Vescera stated. “I saw an opportunity but I can’t quite define it yet.”
Reflectionless technology shows brushtrokes
AUO Corporation says on its website that its reflectionless technology can be applied in a wide range of fields. They include off-site art curation of museums, galleries, and custom-made artworks for prolific art collectors.
At the recent TAIWANfest celebrations, there was a demonstration of A.R.T. on the second floor of the SFU Segal Building. A series of paintings by Taiwanese master Chen Cheng-po looked so authentic that visitors didn’t realize that these were digital representations. Attendees thought they were looking at originals until it was disclosed that these were electronic images.
TAIWANfest organizer Charlie Wu said at the time that the AUO Corporation’s reflectionless technology entails much more than digitally presenting the art. He noted that there’s also a great deal of sophisticated technology and skill involved in preparing the images. This is necessary to ensure that actual brushstrokes appear on-screen with proper colourization and shading.
Wu said that exhibiting paintings with A.R.T. is far more sustainable than shipping masterpieces around the world. That’s because it would save on carbon emissions. Moreover, he added, private collectors may be more willing to display more of their paintings if they didn’t have to worry about them being damaged or stolen on their way to an exhibition.
The Museum of Vancouver will host a demonstration of AUO Corporation’s Advanced Reflectionless Technology (A.R.T.) for museum exhibitors and curators from 2 to 4 p.m. on Friday (September 8). To attend the event, email firstname.lastname@example.org.