The last time Pancouver spoke to Clarence Au, he was about to host a panel discussion at the Jade Music Festival. It focused on elevating Chinese-language popular music in Canada.
Au was born and raised in Vancouver and works professionally under the names CNFMUS and C-Infamous.
As a composer, producer, and engineer, he’s worked with a long list of Asian music stars. They include Fama, Masia One, Jolin Tsai, Charmaine Fong, and MC Yan, among many others.
Since Pancouver’s last article appeared, Au’s music pedigree has landed him on the board of advisors of OurSong. It’s a social NFT platform owned by Our Happy Company, which was founded by musician John Legend, Twitch founder Kevin Lin, and KKBOX founder Chris Lin.
OurSong enables creators to build communities and convert their work into NFTs, a.k.a. non-fungible tokens.
“Our first product, OurSong, is a social commerce platform where everyone can turn everyday creativity into tradable assets and build super fan communities. In plain English – an app for your ideas to make money and friends,” the Our Happy Company website states.
Au told Pancouver that next month, he will be heading to SXSW Conference in Austin, Texas, to network and promote the app.
“As a creative consultant, I’ve been providing feedback and recommendations to the app to improve user experience and curate future collaborations and creations,” Au revealed.
From piano to hip-hop
Like many Chinese Canadian kids, Au studied piano, beginning at the age of four. He advanced through the Royal Conservatory of Music, achieving the level of teacher by the time he was 14.
But classical music didn’t interest him nearly as much as hip-hop. So he began learning to make beats, producing for local artists in Vancouver before achieving great career success in Asia.
Au moved back to Vancouver during the pandemic but he continues working with musicians in Hong Kong.
Follow Pancouver editor Charlie Smith on Twitter @charliesmithvcr. Follow Pancouver on Twitter @PancouverMedia.
